Meet the 32 Products That Blew All Others Out of the Water for Us in January

Meet the 32 Products That Blew All Others Out of the Water for Us in January

This article was first published in Who What Wear on Feb. 3, 2024

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we can't wait to spread the word to all of our fellow beauty lovers (that's you!). Therefore, we've decided gushing over our latest fave products should become a monthly ritual. You can expect a full report every 30 days or so that details the highlighters, hair wands, and overnight skincare saviors we've fallen head over heels for.

For the most part, we'll be covering buzzworthy launches, as those typically take up most of the action atop our product-filled desks, but we won't dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend's vanity or on someone's face at the bar (true story). Ahead are the best beauty products we tried in January! Grab your game face and wallet because you'll need both.

(Image credit: @emma.walsh)

"I’m the kind of person that needs to have my essentials with me at all times. This clear pouch keeps every single one of my must-haves (like lip balm, lotion, perfume, deodorant, and more) organized and accessible in my purse. I honestly don’t know how I lived without it before."