This article was first published in The Strategist on Jun. 30, 2023

If you follow our monthly feature “Your Shopping Cart,” you know we have some eerily good intel on what you all are buying, which led us to think that, as Strategist editors, we could turn the tables and highlight all the things we’ve been buying for ourselves. As you’ll notice, it’s both a blessing and a curse to be a Strategist editor; we’re picky, but sometimes we just have to get on with it. (It’s online-shopping expertise meets IRL needs.) Below, what we bought in June.

Étoile Collective Vanity Case

I’ve been typing “ergonomic makeup bag” into search bars for several weeks. I eventually made a pact with myself to pay top hits on Amazon or TikTok ads no mind, as I’ve already gone these routes and it leads only to broken palettes and exploding serums. I knew what I didn’t want: a structureless pouch where all my products could smash together like a beauty mosh pit. I should be clear that I’m a floor-get-ready type of girl, so my skin-care and makeup need to sit upright and stay perfectly arranged. At last, the e-commerce algorithm spit out a video for a highly organized pack made by the Australian brand Étoile Collective. My boyfriend kindly pointed out that étoile means “star” in French, and since receiving my vanity case, I must say that this has become my sun, moon, and all the stars. A non-flimsy divider means every item has a place, and the sturdy handle makes it easy to carry from one room to another.

 

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