Press

The why's, the how's & the inside scoop.

24 Under-$100 Buys R29 Editors Tried & Loved In January

This article was first published in Refinery29 on Feb. 7, 2024 Étoile Collective Skincare Shelf "Étoile gifted me this three-tier organizer, and it’s perfect for my desk. I’ve always been the type to keep everything...

The 12 Best Train Cases to Tote Your Makeup and Toiletries in Style

This article was first published in Travel + Leisure on Apr. 29, 2024Train cases are a convenient — and chic — way to carry your cosmetics or toiletries while traveling. They come in a variety...

Kourtney Kardashian is 'obsessed' with this little-known Aussie beauty brand - and she even gifted one of their products to her sister Kim

This article was first published in Forbes on Feb. 10, 2024 The Kardashians are loving a $50 beauty buy from a small Australian business - and posting about it to their millions of social media followers.Kourtney...

This Vanity Case Went Viral on TikTok, and I Totally Get Why

This article was first published in Popsugar on Mar. 14, 2024 When 2024 started, I made a vow to myself to get my shit together. I made big plans, like getting my love life on track...

The Best Makeup Bags for Keeping Beauty Products Organized

This article was first published in Time Stamped on Oct. 31, 2023 Even though they seem like an afterthought, makeup bags are important for keeping the products essential to your daily routine organized—whether on the...

16 Makeup Bags That Will Help You Get Your Life Together

This article was first published in The Cut on Apr. 22, 2024 It’s a KonMari world and we’re just living in it. But if parting with your makeup sends you into a spiral of panic (let’s be...

14 Best Makeup Bags for All Your Beauty Organization Needs

This article was first published in Allure on Jan. 11, 2024 Owning an intense beauty collection requires practical organization, so grab one (or three) of the best makeup bags. If you've got a serious makeup, hair-care,...

Meet the 32 Products That Blew All Others Out of the Water for Us in January

This article was first published in Who What Wear on Feb. 3, 2024 By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair...

23 Best Makeup Organizers to Keep Your Vanity Clutter-Free

This article was first published in Allure on Dec. 22, 2023 We know firsthand how hard it can be to find the best makeup organizers to streamline your vanity and sort your precious products. Even Allure editors are well acquainted with...